Welcome to 50°S, 100°W

The narrative of pervasive game The Bloop.

Throughout the Summer of 1997, underwater microphones used by the U.S. National Oceanic and Atmospheric Administration thousands of kilometres apart detected the anomalous sound known as The Bloop.

Extremely loud and low frequency, this noise defies explanation. Scientists have yet to identify its cause: we have no knowledge of a creature large enough to make a sound of this type.

Whatever it is, it’s still down there.

Welcome to 50°S, 100°W.

Whales traverse the deep waters off the coast of Chile on their seasonal migrations between breeding grounds and feeding grounds. Relying solely on their instincts and use of sonar to navigate these murky depths, the whales nonetheless perceive that something a little odd is going on around here.

The krill here – normally a tasty snack for the whales – seem motivated with a strong sense of purpose. When The Bloop calls to them they move in unison in a way the whales don’t quite understand and yet intuitively understand should be avoided…